Coke Heritage: Catch a glimpse of collector Michael Van Leare's 10,000-can collection. Learn more »
Coke Heritage: Go behind the scenes at the Carver Country Kitchen for a taste of Coke-inspired southern cuisine. Learn more »
Coke Heritage: See what Shakespeare had to say about Coke in these 1928 ads from Life magazine. Learn more »
Coke Heritage: Meet the man behind the Secret Formula. Learn more »
Coke Heritage: Relive the Star Wars movie magic with the original commemorative glasses introduced in 1978. Learn more »
Refreshing Ideas
Last month, The Coca-Cola Company celebrated Black History Month with a series of new ads featuring original poetry from Shaliss Hassell and the stunning illustrations of artist Kadir Nelson.
Nelson, whose illustrations inspired the tone of the ads, wanted to highlight a message of creativity, pride and progress. He also stressed the importance of reflecting on the past while looking forward to the future.
Like so many of us, Nelson remembers Coca-Cola moments shared with family and friends. Nelson's grandmother's used to offer him Coca-Cola as a reward for finishing his daily chores. This small gesture helped pass on a life lesson of responsibility.
Check out Nelson's stunning artwork below, and watch an interview with the artist here.
Featured Product
POWERADE PLAY™
Specially formulated for the young athlete.
Postcards from Expedition 206
The Ambassadors have been busy.
